to prepare your artwork correctly
for us
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Some simple rules to prepare your artwork correctly for us |
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 Common issues |
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We are working on PC platform. We use WindowsXP operation
system. In case of giving us a
Microsoft Word (*.doc or *.docx) file it is necessary to send separately all images used in document in their maximum resolution.
When archiving use ZIP, 7z and RAR archivators. We don't
understand *.SIT (from Macintoch). |
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All objects used in your
module (including linked images) must agree with following terms: CMYK (for color), GrayScale (for grayscale halftones), Bitmap (for b/w). We accept: *.TIF и *.EPS image formats. We also take *.JPG (JPEG) of maximum quality (minimal compression: 10—12 in Adobe Photoshop). The image resolution must not be less than 200 ppi. We don't recommend you using any images taken from Internet because of their low resolution (72 dpi as a rule). |
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Along with module it is desirably to send us color printout (scaled to 1:1), or, by e-mail, a copy of module in JPEG or
PDF with a fair degree of resolution (150 dpi ) or well-discerned screenshot, as well as your notes
(existing objects with Overprint, Pantone colors etc). |
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Color separation |
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To get fairly proper
printouts use the following settings in Photoshop: First, you may use the default settings in Photoshop: Settings: Adobe RGB. RGB Color Space — Adobe RGB (1998); CMYK Color Space — U.S. Web Coated (SWOP) v2. Or, more correct for our
paper and inks (also use it as 'proof preview'): CMYK: Ink Colors — SWOP (Newsprint); Dot Gain — Standart 33%; Separation Type — GCR; Black Generation — Light; Total ink — 230%; Black Limit — 80%; UCA-amount — 0%. |
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If you use layout software |
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1. As exception, we take Adobe PageMaker publications and Adobe InDesign.
2. It is necessary to send us all fonts used in your publication. 3. All raster images in PageMaker must be included in publication (Link option\Store copy in publication), but not be linked. In case of InDesign, all images must be sent us separately. 4. Graphics must be in CMYK with the resolution of 200 dpi or more. |
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If you work with vector graphics
software |
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1. We take Adobe Illustrator (*.ai and *.eps), CorelDraw (*.cdr) и Freehand (*.FH11)
files. 2. All texts must be in vectors (curves) or, please, send us all fonts you used there. 3. All images must be inside publication but not linked. If linked, send all them also. |
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If you use raster editor (Adobe
Photoshop, Corel PhotoPaint) |
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1. We accept raster files in two formats: *.psd (with layers for possible future correction) and *.tif.
2. Attention! To avoid pixelization small texts (less 10 pt) rasterized modules should be created with 600 ppi at least. Or, we can not guarantee high quality text reproduction. * Don't use white text on color background if font is less than 12-14 pt. |
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 Preparing PDF |
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1. PDF document size must be exact equivalent to ordered module (140х207, 140х100, 92х100 mm, etc. — see
price-list). Any white margins are not appreciated. 2. Images must be in CMYK of resolution at least of 200 dpi . 3. All fonts must be embedded or being curved. 4. When source is not in Russian, customer has to send us 2 files: - original PDF (or readable screenshot, or JPG), - the same ready PDF but without texts (only composition and design). 5. In Acrobat Distiller you may use default Press Quality setting or following:
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Any questions? Ask us by e-mail |